January 24, 2023

Sioux Falls-based advertising agency 44i Inc. has added three companions.

Founder and proprietor James Lather, who began the enterprise in 2002 as JamesDugan, has introduced Darren Kuyper, Jon Peterson and Travis Quam as companions.

Lather stays concerned within the firm’s day-to-day operations however plans to give attention to white-label digital associate coaching and monetary oversight, the agency stated in a press release.

“I’ve had 20 years of sole possession of 44i, and it has been clear to me that we might not and couldn’t be the profitable firm we’re immediately with out the important thing personnel who’ve been by my aspect for almost all of that point, in addition to our whole excellent staff,” Lather stated. . “I’m very pleased with these gents and what 44i has achieved over time, and that is because of our excellent group of expert, forward-thinking and hard-working employees and administration staff.”

JamesDugan added a digital advertising arm, 44 Interactive, in 2008 and merged the 2 firms in 2018 beneath the identify 44i.

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