Florence, KY (RestaurantNews.com) Matt Plapp, CEO of a nationwide media and advertising company America’s greatest restauranthas launched a number of marketing-focused podcasts to assist restaurant homeowners and impartial operators maximize their effectiveness in retaining prospects and driving gross sales, particularly within the face of a potential recession in 2023.
Restaurant Advertising and marketing Secrets and techniques, a 5 to 10 minute day by day podcast that focuses on how eating places can simply construct a buyer database to focus on their advertising efforts, launched in June 2022. In August, Plapp opened The Restaurant Recession Webinar Collectionweekly podcast that provides actionable ideas for restaurant homeowners to succeed in extra prospects and improve income by advertising and gross sales, no matter financial predictions.
“There are three issues I imagine about restaurant advertising,” Plapp acknowledged within the first episode Restaurant Advertising and marketing Secrets and techniques. “It’s important to entice consideration; It’s important to construct a database of that focus, and it’s important to maintain folks’s consideration within the database that you just create.”
‘Entice, Construct, Keep’ sums up Plapp’s whole profitable advertising philosophy. He sees the important thing to rising enterprise and better verify averages primarily based on amassing buyer knowledge and utilizing it to market particularly to them. Focused promotions, ongoing social media content material, and making connecting factors on a extra private stage with prospects all translate into extra gross sales.
How does he know? Plapp has logged 1000’s of miles in the previous few years touring to impartial eating places throughout the nation. He discovered that solely a couple of third of impartial eating places have an internet site knowledge assortment software, equivalent to a pop-up window that invitations customers to enter data, and fewer than ten % have an information assortment software within the retailer, equivalent to a QR code desk tent to scan or a server ask pertinent questions of a buyer with the intention to acquire knowledge.
“I believe one of many largest atrocities in restaurant advertising and small enterprise advertising is that they do not know who their prospects are,” Plapp advised Entrepreneur.com in June 2022. “Level of sale is a key method to get buyer knowledge.”
The podcast episodes are brief and one-topic, which Plapp mentioned has acquired constructive suggestions from listeners.
“[Restaurant owners] can hear on their journey,” he mentioned.
Podcasts can be found on a number of platforms together with Spotify, iHeartRadio, and iTunes.
About Matt Plapp
CEO of America’s Greatest Eating places, Matt Plapp has a ardour for serving to restaurant homeowners win extra prospects by savvy social media promotion and engagement. He’s the creator of three books and the host of 4 podcasts on restaurant advertising. An avid CrossFitter and Buffalo Wing aficionado, he lives along with his household in Union, Kentucky.
America’s greatest restaurant, a nationwide media and restaurant advertising firm primarily based in Florence, KY, travels the nation telling its tales highlighting the distinctive meals of domestically owned impartial eating places as a part of their ABR Roadshow. Eating places are featured not solely on the ABR Restaurant Community of social media channels and web sites, but additionally on the Fb pages of every particular person institution. With over 700 episodes filmed, America’s greatest restaurant is the premier advertising company for restaurant homeowners and operators to have their tales broadcast coast-to-coast. Go to AmericasBestRestaurants.com to be taught extra and think about episodes and lots of of profiles America’s greatest restaurant!
America’s greatest restaurant