Company Acceleration Group (ACC)The corporate that developed a go-to-market enterprise strategy with a collection of strategic and complementary acquisitions, introduced the acquisition of Trailblaze, a boutique advertising communication company specializing in hashish and wellness manufacturers.
Trailblaze, based in 2018 by Lisa Weser, is a advertising communications company for corporations within the hashish business in addition to different CPG life-style manufacturers and startups, per a press launch. This acquisition follows three years of strategic partnership between Trailblaze and ACC.
“Our acquisition technique focuses on best-in-class advertising, communications and media corporations which are disruptive of their industries and pushed by objective,” mentioned ACC CEO Michael Nyman. “Lisa and the Trailblaze group have constructed a popularity for daring concepts, cutting-edge execution, and results-driven, award-winning campaigns.”
Trailblaze will grow to be the Advisory division of ACC’s consulting apply specializing in built-in advertising for manufacturers and companies. It is going to additionally function an engine for collaboration inside a neighborhood of corporations together with MKG, Stripe Principle, Pink Sparrow, and Pixly.
“This acquisition will broaden and improve our communications capabilities and add to Advisory’s necessary position as a strategic companion to all ACC enterprise models and shoppers,” mentioned Monica Chun, president of advisory and chief consumer officer for ACC.
Weser, former head of US Advertising and marketing Communications at AB InBev, will stay CEO of Trailblaze with a twin position as govt VP Advisory.
“We’re thrilled to affix ACC, a neighborhood of cutting-edge corporations serving a few of the most elite and culturally related manufacturers on the earth. (…) We hope to collaborate with our world-class Advisory group of entrepreneurs and class consultants to broaden our capabilities and provide Trailblaze shoppers have extra companies and alternatives than ever earlier than,” mentioned Weser
Trailblaze shall be headquartered in ACC’s LA workplace with group members working in New York Metropolis.
In accordance with a press launch, Trailblaze has represented greater than 30 shoppers within the hashish, psychedelic and wellness sectors, resembling Ayr Wellness Inc. AYRWFCover Progress Company CGCForia Wellness, GrowGeneration Corp. GRWGMariMed, MedMen, TILT Holdings Inc. TILT IT TLLTFVeriheal, 1440 Meals – executed award-winning PR campaigns together with the launch of Martha Stewart CBD with Quatreau and Cover Progress.
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Photograph: Courtesy of Joel Muniz On Unsplash