Ann Marie Puig, enterprise marketing consultant and knowledgeable in world enterprise operations, explains the way to market to the feminine demographic to attain higher outcomes.

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Ladies have gotten a strong power out there, with monumental buying energy of over $5-15 trillion {dollars} per yr and 60% or extra of America’s wealth possession. Many manufacturers have caught onto this development, however some techniques nonetheless fall wanting successfully partaking feminine prospects. Entrepreneur and world enterprise marketing consultant Ann Marie Puig has mastered the way to efficiently goal girls by eschewing outdated stereotypes whereas creating advertising and marketing messages that faucet into related and triggering wants for her viewers. He reveals suggestions for doing simply that.


Whenever you create your advertising and marketing message, do not stereotype. The messages you create and the content material you produce ought to at all times be focused to the best viewers. You should slender down your advertising and marketing viewers as a lot as you possibly can. Then devise a advertising and marketing plan that addresses the triggers and wishes of that specific market.


There’s an unwritten rule that prohibits tying pink to females in advertising and marketing. It is a stereotype and is a serious turnoff. Greater than 50% of merchandise seen as males’s merchandise are purchased by girls. Entrepreneurs ought to cease gendering their merchandise and create messages that may resonate with girls. With regards to promoting a product, the message is extra essential than the product typically.


The important thing to a profitable advertising and marketing marketing campaign is to ensure your model is seen, even in in the present day’s on-line world. Explains Puig, “Social media performs a vital position in a profitable advertising and marketing marketing campaign. You should goal your viewers the place they’re on-line. A latest survey of feminine millennials discovered that 81% of them assume that social media is without doubt one of the handiest advertising and marketing channels.


There isn’t any doubt that about 90% of girls repatriate their earnings to their households and communities. Conversely, about 30%-40% of males do the identical. To successfully interact its group, corporations have to be good company residents. In line with her, “manufacturers that companion with native causes usually tend to appeal to feminine shoppers,” Puig mentioned.


About 50% of those cited Fb as their most well-liked platform to be able to attain their audience. As well as, 78% mentioned that Pinterest is an efficient different.


It’s true that partaking and informative content material will appeal to consideration, however entrepreneurs should do not forget that it’s not as efficient as they could assume. It ought to enchantment to the audience and be thought-provoking. Consequently, feminine shoppers will probably be extra on this content material and extra more likely to share it with their family and friends in comparison with content material that’s solely informative or entertaining.


It will be significant for manufacturers to concentrate on the wants of their market and never simply the truth that it’s a “girls’s market”. The fashionable girl is wise and complex. The audience shouldn’t be coddled and pandered to. Manufacturers ought to as an alternative concentrate on the needs and wishes of their market.


There isn’t any doubt that manufacturers have to create content material that educates and entertains however that additionally appeals to feminine audiences. This may be sure that feminine shoppers usually tend to be enthusiastic about your model than your opponents.


About Ann Marie Puig


Ann Marie Puig is a enterprise consulting knowledgeable. He’s bilingual in Spanish and English, and offers dependable and knowledgeable enterprise consulting companies based mostly on a few years of expertise. He’s very educated in present expertise, eCommerce and varied industries. Because of this, his purchasers can belief him to supply a extra customized service. When he isn’t actively consulting for enterprise, he dedicates his time to his household and group.

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