Previous report label advertising and marketing and branding government Brian Nolan was joined by Artist Mitra Group because the president of worldwide advertising and marketing and synchronization, the corporate introduced on Tuesday (Jan. 10). Nolan, who begins his new function this month, will oversee all home and worldwide advertising and marketing, artist growth, gross sales and streaming and sync initiatives at Mike Caren-helmed firm, together with worldwide enlargement, artist growth and model partnerships, along with serving on the APG government committee.

Nolan has spent the previous six years at Common Music Group, most not too long ago as government vp at Motown, the place he oversaw the label’s advertising and marketing efforts. Previous to that, he was senior vp of brand name partnerships at Capitol Music Group, the place he ran the Seventeenfifty division. At UMG, Nolan brokered offers for artists like Lil Child, Halsey and Migos; for the latter group, Nolan made a partnership with Mount Dew for a year-long TV marketing campaign with their tune “Place To Win” and landed their tune “Stir Fry” within the NBA All-Star Weekend promo slot on TNT. Upon becoming a member of CMG in 2017, Nolan created a program referred to as Bonus Tracks with the Compton Unified College District, aimed toward serving to college students study in regards to the music business via seminars, internships and scholarships. This system has since expanded to Detroit and Atlanta.

“I’m so fired as much as be part of APG and grateful to Mike Caren for this chance,” stated Nolan in an announcement. “APG’s mannequin and imaginative and prescient redefines what it means to companion with artists. Upon becoming a member of this staff, I’ll proceed to pursue this objective in order that our artists can obtain their desires.

Earlier than UMG, Nolan spent a dozen years at Sony Music and Columbia Information, the place he labored at Sony’s inventive company and was vp of worldwide advertising and marketing for Columbia, engaged on tasks for artists similar to David Bowie, Rachel Platten and Leon Bridges.

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