Jesse Johnson has joined Dallas-based restaurant firm Brinker Worldwide Inc. as vp of promoting, a newly created position on the firm.

Johnson will develop and execute the advertising technique for Chili’s Grill & Bar and convey the model to life throughout a number of contact factors, together with promoting, media, PR, and visitor expertise, the corporate mentioned.

“As we glance to grow to be extra commercially aggressive, Jesse’s experience and fervour for constructing culturally related manufacturers might be a driving drive to reposition Chili within the cultural zeitgeist,” mentioned George Felix, Chili’s chief advertising officer, in an announcement. “What makes me much more excited is the truth that he’s a servant chief, has a ardour for teaching, and my perception that he might be an ideal match and addition to our ChiliHead tradition.”

Brinker mentioned Johnson is a profitable model director with greater than 16 years of expertise.

He spent most of his profession at Wieden+Kennedy (W+Okay) main award-winning advertising initiatives and campaigns for prime manufacturers akin to Procter & Gamble, Nike Golf, and KFC, together with the extremely acclaimed “Return of Colonel Sanders” marketing campaign, mentioned Brinker.

Whereas at W+Okay, Johnson managed shopper relationships and leveraged her strategic imaginative and prescient for inventive evolution to assist company development and enterprise improvement via her marketing campaign work. Most not too long ago, he served as director of development and helped drive the numerous development of W+Okay’s social arm, Bodega, in Portland, Oregon.

“I’ve a deep love for the Chili’s model, and I look ahead to working with our advertising and management groups, in addition to our Group Members, to boost Chili’s prominence,” Johnson mentioned in an announcement. “I am excited to make use of my model technique and artistic background to assist Chili’s disrupt the informal eating area.”

In 2018, Advert Age named Johnson “Account Director of the 12 months” and named KFC’s marketing campaign “Marketing campaign of the 12 months”. Johnson additionally led the event of P&G’s world “Proud Sponsor of Mothers” Olympic marketing campaign for the London 2012 and Sochi 2014 Olympics, which received an Emmy, a Gold Effie and 6 Gold Lions.

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