(L-R): Callie Goff and Kristen “Kiki” Rathbun (Photograph Credit score: Courtesy of SpotCo)

SpotCo, an promoting, advertising and branding company within the Broadway house, has introduced the addition of two executives to the C-suite degree. Callie Goff has been promoted to the newly created function of artistic officer and Kristen ‘Kiki’ Rathbun will step into the newly created function of communications officer.

All through his tenure at SpotCo, Goff has overseen campaigns for Broadway reveals reminiscent of “Beetlejuice,” “POTUS: Or, Behind Each Nice Dumbass There Are Seven Girls Making an attempt to Hold Him Alive,” “Imply Ladies” and “The Ferryman.” In his new publish, Goff shall be liable for SpotCo’s artistic division as he works to construct manufacturers and develop campaigns for his purchasers.

Rathbun helped create SpotCo’s partnerships division and is now head of enterprise for SpotCo’s increasing clients, together with Apple TV+, HBO Max and NBC Reside. Rathbun will concentrate on creating the company’s exterior communications and visibility, whereas sustaining the company’s tradition and mission internally.

“Callie and Kiki are each an indelible a part of the material and SpotCo’s household,” stated managing director Steve Santore in an announcement. “They every have a joyful spirit that’s solely matched by their immense expertise. We’re really happy to welcome them to the C-Suite.

Based in 1997, SpotCo serves Broadway and stay leisure. The corporate has performed a job within the growth of well-liked Fundamental Trunk manufacturers together with “Hire” and “Hamilton.” The corporate’s present purchasers embody “Dying of a Salesman,” “Hadestown,” “Leopoldstadt” and “MJ.”

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