International technology-driven influencer advertising firm, Barcode Leisure has just lately introduced the appointment of Ajay Kulkarni as its Chief Enterprise Officer. Ajay has joined the corporate with over 17+ years of cross-functional and various expertise in Income, Model Administration and Communications, Advertising and Content material Partnerships within the Media, Telecom and Shopper Tech sectors.

Because the Head of Enterprise, Ajay plans to leverage his distinctive teamwork and advertising expertise to carry seamless processes to Barcode Leisure and develop the enterprise exponentially. And along with his ingenuity and revolutionary perspective as belongings, he continues to assist construct the corporate into some of the distinguished gamers within the social commerce, influencer advertising and content material panorama.

Earlier, Ajay has been part of a number of marquee corporations. His most up-to-date expertise noticed him oversee content material and strategic partnerships at TikTok (ByteDance) for South Asia (Nepal, Bangladesh and Sri Lanka). Moreover that, he has additionally held the place of Assistant Vice President – Worldwide Enterprise at Time Community, the place he’s answerable for creating saliency and income for the community within the worldwide market. Moreover, Ajay has additionally collaborated with different well-known organizations, resembling Star India Pvt Ltd, Tata Teleservices, and Occasions Group (Bennet & Coleman), amongst others, within the area of brand name, advertising and income.

Speaking about becoming a member of Barcode Leisure, Ajay Kulkarni mentioned, “I’m delighted to be part of such a devoted and proficient staff at Barcode Leisure. The speedy rise of influencers and the general creator economic system is a drive to be reckoned with in right this moment’s digital panorama. And an increasing number of individuals are in the direction of the creation of content material as a supply of earnings and content material consumption, Barcode may be very effectively positioned – on the intersection of influencer advertising, content material and direct commerce – to be a number one firm supercharging the house. This, with unparalleled phygital expertise, and by making it simpler for manufacturers to develop their enterprise by way of collaboration and the creator economic system. And I sit up for working with the staff on this thrilling journey.

Rahul Khanna, Co-founder of Barcode Leisure, added, “We’re very blissful to have Ajay because the Head of Enterprise at Barcode. Having skilled progress at lightning velocity, we set our sights on leveraging this progress momentum and scaling new heights to turn out to be the subsequent massive factor in influencer, content material and commerce house stay. And Ajay’s experience is consistent with this imaginative and prescient. His journey, which spans greater than a decade – will certainly spark and assist us as we proceed to strengthen our staff and develop our enterprise.

Since its inception in 2019, Barcode Leisure has strengthened its foothold in India’s digital sphere as a trailblazer harnessing the ability of the bodily and digital worlds. The corporate helps manufacturers join and collaborate with greater than 20,000 macro and micro-influencers throughout the size and breadth of the nation and past whereas additionally enabling them to attach with 200 plus potential clients by way of these collaborations/influencers. Moreover, Barcode efficiently integrates data-led efficiency, actual human relations, professional inventive technique, and genuine and fascinating content material along with laser-sharp paid media focusing on. And Ajay Kulkarni’s huge experience over time will allow him to contribute and drive significant worth to his enterprise.

Ajay has additionally just lately authored a guide on Globalization and Worldwide Promoting revealed by Sheth Publications.



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