B2B digital marketing

When KoMarketing makes a dedication to construct our personal inbound advertising channel that showcases our experience within the B2B digital advertising house, I am going to write a weblog put up every week. The aim is similar (if no more) than what we inform any of our shoppers: construct search engine optimization visitors worth, enhance the presence of our key phrases in Google search outcomes, and generate results in assist with gross sales efforts.

We do a superb job.

And classes realized assist construct and enhance our search engine optimization content material advertising success in shopper packages and for our personal digital advertising efforts.

My particular writing contribution has grown much less typically over time, as we’ve been fortunate sufficient to scale content material advertising all through the crew and have discovered colleagues who write higher than I ever may.

Quick ahead greater than ten years to now, and I can not imagine I failed to write down a single weblog put up in 2022. Final 12 months flew by and it was a 12 months of onerous work, progress, and success for our group.

To begin 2023, I’m excited and honored to have the primary contribution to our weblog – and with an enormous announcement.

We’re kicking off the brand new 12 months by sharing the information that KoMarketing is now a Walker Sands firm. Walker Sands is a full service advertising agency centered on accelerating the expansion of B2B manufacturers.

Loads has modified since KoMarketing was initially a six-person crew in a small workplace in Waltham, Massachusetts. We have now moved to the town of Boston, we’ve seen our share of successes and studying experiences, and we’ve risen to the worldwide pandemic battle. By all of it, I’ve at all times had the nice fortune to work with nice crew members and shoppers.

Since 2004, KoMarketing has been serving to B2B corporations develop by way of extremely custom-made search, social media, and content material advertising packages. Though there are challenges when making choices like this, our core values ​​are aligned with these of Walker Sands and I strongly imagine that this can be a win-win, providing new alternatives and success for shoppers and crew members.

Increasing Our Built-in Advertising Capabilities

Once we have been first approached by Walker Sands, it felt proper to mix our deep data of B2B advertising with our experience in digital advertising and demand era.

Like KoMarketing, Walker Sands additionally focuses on creating custom-tailored packages to fulfill shopper wants by way of excellence in public relations, social media, advertising technique, and branding with world-class inventive and a powerful technical spine throughout demand era, advertising automation, and the online. Whereas we are going to assist strengthen Walker Sands’ demand era capabilities, in flip Walker Sands will permit us to supply a full suite of built-in advertising capabilities.

With a concentrate on B2B expertise {and professional} companies corporations, Walker Sands additionally brings a variety of business experience to KoMarketing. The Walker Sands shopper checklist ps throughout synthetic intelligence, cybersecurity, enterprise software program, fintech, martech, retail tech and extra.

Mixed, we can work in direction of our widespread objectives to drive actual outcomes for our shoppers and supply progress alternatives for KoMarketing crew members.

Accelerating Progress Collectively

KoMarketing & Walker Sands

From the preliminary dialog, it was clear that we shared a number of issues in widespread: a dedication to our craft, sturdy core values ​​and a folks philosophy. Walker Sands’ mission is to speed up progress – shoppers, industries and folks – which resonates deeply.

For our folks and KoMarketing as a complete, we can have entry to a brand new workplace and studying alternatives and shall be supported by the corporate’s sources, programs, and experience of a bigger establishment.

Our newly mixed company has greater than 200 full-time staff in distant areas and 5 workplaces in Boston, Chicago, Seattle, San Francisco and Atlanta.

Collectively, we stay dedicated to placing our folks first, providing sturdy built-in companies, and dealing with modern corporations. We’re excited to affix forces with one of many quickest rising businesses on this planet and sit up for a 12 months of studying from one another and rising collectively.

Perhaps I am going to even get an opportunity to write down one other weblog put up or two for KoMarketing and the Walker Sands weblog within the new 12 months and past as nicely.

Fascinated about studying extra?

Listed here are hyperlinks to Walker Sands CEO Mike Santoro’s press launch and weblog put up concerning the acquisition. You may also study extra about Walker Sands’ award-winning capabilities right here.

And don’t forget to achieve straight as nicely!

I’d love to listen to from you, if not simply to say “hi there” and mirror in your earlier achievements and experiences.

Pleased birthday and good luck in 2023 and past.



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