The appointment of growth-minded IT veterans, channel-friendly and cybersecurity advertising and marketing exhibits the corporate’s daring plans for 2023

CrashPlan in the present day introduced the appointment of Christine GD Schaefer as its new Chief Advertising Officer (CMO). This strategic rent demonstrates the corporate’s daring plans for progress, as Schaefer will leverage confirmed success increasing into new markets and constructing channels to guide CrashPlan’s declarative efforts to deliver trusted safety and strong resilience to extra companies and extra folks in the entire world.

“It is extremely thrilling to come back to a company with such a powerful basis for progress – at such a important time,” mentioned Schaefer. “CrashPlan is already a frontrunner available in the market – defending greater than one million endpoint units. However we’ve got an unbelievable progress alternative in entrance of us now – and we’re able to journey to new markets and construct channels, in order that CrashPlan can in the end assist extra folks.

Schaefer’s appointment as CMO is CrashPlan’s first strategic management appointment since Code42’s exit in August 2022. With growing market demand for knowledge backup and restoration pushed by a everlasting shift to hybrid/distant work and the proliferation of ransomware, CrashPlan’s independence permits organizations to implement strategic aggressively targeted on increasing its suite of backup and restoration merchandise and reaching CrashPlan’s objective of defending the world’s knowledge from injury, theft, loss and ransom.

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“We’re excited to have Christine be part of the CrashPlan staff as CMO. Her observe report of success and versatile talent set are an ideal match for the watershed second we’re in at CrashPlan,” mentioned John Becker, CEO of CrashPlan. “This spinoff empowers us with the autonomy to pursue the expansion alternatives we see. round us. As we construct and scale new routes to market, Christine’s inspiring imaginative and prescient for CrashPlan – and its confirmed success driving channel progress and creating expertise partnerships in B2B, B2C and B2G markets – is what’s going to lead us to seize this chance.

With greater than 20 years of selling management expertise in IT and cybersecurity, Schaefer is a confirmed income advertising and marketing government with the power to information profitable methods and drive outcomes to help speedy firm progress and market enlargement. Schaefer most lately served as VP of Income at BlackCloak, an award-winning SaaS-based cybersecurity and incident response supplier for executives, high-profile people and their households. At BlackCloak, Schaefer constructed an built-in gross sales, advertising and marketing and accomplice staff to develop direct gross sales and channels in B2B and B2C markets, in the end growing annual recurring income (ARR) tenfold in simply two years. Previous to becoming a member of BlackCloak, he helped lead the exponential progress of ThreatConnect, a revered menace intelligence and safety orchestration, automation, and response platform supplier, creating a go-to-market technique that included constructing a brand new expertise accomplice program from scratch. .

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