Elite Agent Samantha McLean shares her prime 5 advertising and marketing suggestions in dialog with businessDepot’s Dean Yeo.

Whether or not it is spending time constructing your advertising and marketing database or determining which social media platforms you have to be concentrating on your content material to, the following tips are straightforward to implement and supply large outcomes for small companies.

1. Join with everybody you meet

The best method to develop your database is to attach with everybody you meet, particularly on LinkedIn, says Samantha.

This may be so simple as writing a brand new connection a fast message to say you are excited about assembly somebody and also you need to get in contact.

“I like LinkedIn as a result of you do not have to be all social on LinkedIn, you possibly can simply discuss store and it is acceptable,” she says.

2. Advertising and marketing on the native stage continues to be essential

This will likely sound counterintuitive, however throughout the downswing of the property market can truly be the right time to provide your advertising and marketing a lift, Samantha says.

“The issue is, in case you’re an actual property agent and you are a bit quiet, all you hear is the mainstream media, which is filled with unhealthy information nowadays,” he says.

As an alternative, Samantha says you need to act as in case you’re a neighborhood information reporter, get on the market and discuss your patch in regards to the market and the great issues which can be occurring.

3. Advertising and marketing is about presence

It could be tempting to leap on the most recent social media platform, however earlier than you do, it’s essential assess whether or not your goal market is definitely lively there.

“In the event you’re on the lookout for an viewers to advertise your content material, take into consideration who your goal clients are and the place they’re,” he says.

“Give attention to that platform after which reuse it on others.”

4. Advertising and marketing made straightforward and structured

It does not matter in case you don’t love creating content material – even in case you can spend time day by day interacting with others in your social platforms, you’ll construct your profile, says Samantha.

“Even in case you don’t love creating content material, put aside 10 to fifteen minutes a day to attach with folks, particularly on LinkedIn, like and touch upon folks’s posts,” says Samantha.

“That is actual relationship constructing in advertising and marketing… and you do not have to do anything.”

5. Relevance, relationship, presence (RRP)

When you have hassle remembering any of the guidelines above, keep in mind the acronym RRP.

It is a time period coined by Samantha and the Elite Agent group and it means relevance, connection and presence.

“We imagine it’s essential have all three of these to have your advertising and marketing work and your online business develop,” says Samantha.

Which means having related content material, creating a powerful presence the place your shoppers are wanting, and constructing actual relationships each on-line and offline.

Bear in mind these three phrases and you’ll put your greatest foot ahead.



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