After a nationwide search, Christen Engel has been named vice chancellor for communications and advertising and marketing and chief of workers at USC Aiken.

A seasoned college government with expertise main and growing strategic advertising and marketing and communication methods to extend pupil enrollment and campus and neighborhood engagement, Engel will assume his duties on February 1.

In his new position, Engel will lead and instantly oversee the college’s advertising and marketing and communications and particular occasions areas, and will likely be chargeable for a various portfolio of government initiatives in help of the Chancellor’s Workplace.

“I’m very excited to welcome Christen Engel to USC Aiken as the primary vice chancellor for communications and advertising and marketing and chief of workers,” stated USCA Chancellor Dr. Daniel Heimmermann. “Christen will function the college’s chief communications and advertising and marketing officer and model champion, working to construct campus and neighborhood consciousness, and improve enrollment and neighborhood engagement via a cohesive model technique and consultant storytelling platform of our top-tier instructional choices and college expertise.”

Engel’s earlier expertise consists of roles as vp of selling and communications for Augusta College and Augusta College Well being, the place he led and developed strategic communications in help of Georgia’s first college consolidation and three profitable institutional rebranding efforts leading to identify recognition, enrollment and engagement.

“I’m obsessed with creating a novel college expertise for present and potential college students whereas honoring our wealthy historical past and vibrant neighborhood,” Engel stated. “In right now’s digital world, advertising and marketing is our college’s entrance door, and I sit up for working with Chancellor Heimmermann and college management to make sure our institutional voice displays who we’re and the communities we serve.”

An alumnus of USCA and a resident of Aiken, Engel is obsessed with growing entry to greater schooling, particularly in South Carolina, and strategic public-private partnerships to advance pupil alternatives, workforce and financial improvement, and neighborhood relations.

Engel was named Nonprofit Communicator of the 12 months by PR Information in 2022 and Prime 10 in 10 Younger Professionals to Watch by the Augusta Metro Chamber of Commerce in 2019. Additionally in 2022, Augusta College’s model marketing campaign, “An Expertise Like No Different,” was developed in Engel’s management, was named among the best college advertising and marketing campaigns on this planet.

He’s a member of the manager committee of the Public Relations Society of America’s Counselors to Greater Schooling and former chair of the College of Georgia’s Public Relations Advisory Council. He’s additionally a 2015 graduate of Management Augusta.

Engel earned a bachelor’s diploma in enterprise administration from USCA and a grasp’s in greater schooling administration from Georgia Southern College.



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