Matt Lionetti and Tyler Whitman, The Company, and Sarah Desamours, Douglas Elliman, shared methods for authenticity on social media with attendees at Inman Join New York on Wednesday.

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In at the moment’s digital age, somebody can really feel like they “know” an individual earlier than ever assembly him.

What’s the key? Creating genuine digital content material, brokers spoke on a panel at Inman Join New York on Wednesday referred to as “Anti-Pattern: Utilizing the Energy of Authenticity to Keep Related to Your Shoppers When They Want You Most,” moderated by Giselle Ugarte, of Expertise. dealer

Giselle Ugarte

However discovering a voice in digital advertising on social media and elsewhere is simpler mentioned than performed.

Matt Lionetti, from Company and co-host of Extra Tanya podcast, he mentioned it took him about three years to determine what fashion of digital advertising and what on-line persona he wished to undertake.

“I do not know what to do,” Lionetti mentioned. “I attempt to be what individuals need me to be.”

In the end, he realized that quick, comedy movies had been his area of interest, and so they started to catch on.

Sarah Desamours, of Douglas Elliman, began out by having separate social media pages for her private {and professional} life however shortly realized that when she simply caught her enterprise on her skilled web page, there was little or no engagement.

Sarah Desamours

“Then for enjoyable, I will put one thing private [on my business Instagram] and engagement went up loads,” Desamours mentioned.

However when he began experimenting by including a little bit extra of his private life in his Instagram enterprise, he mentioned, “I acquired consideration for it” from different brokers within the business.

However Desamours caught to her instincts, and since she has began to be extra open about her private life on-line, she has had extra engagements and extra shoppers.

Tyler Whitman, The Company and star of New York Million Greenback Listing, he mentioned he wished to learn the way a lot authenticity can have an effect on his social media engagement.

“I documented my weight reduction journey,” Whitman defined, noting that he was an early adopter of Instagram. “I did it for six months and through that point, I noticed that it was actual [media] technique.”

Tyler Whitman

Tyler Whitman

“I’ve at all times been sincere​​​​​​and I’ve realized that it finally ends up making me extra relatable,” she says. Throughout these six months, he mentioned he went from about 200 to 12,000 followers.

On the time, one other actual property agent informed Whitman, “That is profession suicide,” he mentioned. “In the meantime, I am getting lots of engagement and lots of referrals.”

It was that attraction that lastly helped him rise Million Greenback Itemizing New York.

For Desmours, sharing the “ugliest” elements of her life on social media might have truly saved her life, she mentioned.

“I stay in Miami and I share my life-style,” mentioned Desamours. “However I additionally share when I’ve well being issues. I’ve a rash throughout my physique and I do not know what it’s and I share it [Instagram] Story.”

Desamours talked to his physician about it and accomplished the surgical procedure, saying his followers’ warning “principally saved my life.”

“Individuals actually associated to it, and it opened up lots of referrals for me,” he added.

Matt Lionetti

On the finish of the day, the panelists mentioned brokers ought to try to put up about issues they’re good at that different individuals can relate to.

“It does not should be comedy, it does not should be creativity, it needs to be you,” Lionetti mentioned.

“Once you share your story, I believe that is one thing everybody can relate to,” Whitman added. “It simply retains that connection extra natural.”

And people tales do not should be good or scripted, Desamours mentioned.

“You do not have to exit of your manner and do issues which might be scripted,” he says.

E-mail Lillian Dickerson

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