MONTREAL, Jan. 20, 2023 (GLOBE NEWSWIRE) — Gildan, a number one attire producer, is happy to announce the discharge of the most recent positioning and advertising campaigns for the Gildan®, American Attire®, and Consolation Colours® manufacturers, making their debut in the present day at Impressions Expo in Lengthy Seaside, California. This transformation comes at a time when the manufacturers are rising and increasing their respective world attain, in step with Gildan’s Sustainable Progress plan.

“We’re happy with the work being performed to revitalize our three core manufacturers bought within the print channel, giving them a brand new look and heightened positioning whereas honoring our robust heritage,” stated Chuck Ward, President of Gross sales, Advertising, and Distribution at Gildan. “Utilizing the core strengths of those manufacturers whereas modernizing them permits us to raise our place and distinctive choices within the decorator market, strengthening our manufacturers because the clothes of alternative of their respective classes.”

Gildan®:

Gildan® will debut Simply Good as probably the most logical alternative, a no brainer for decorators to run their enterprise success paying tribute to its id because the model of alternative for the very best worth and dependable high quality.

American Attire®:

American Attire® will debut The 2001 and Solely marketing campaign, spotlights the timeless authentic AA2001 fashion and captures the essence of American Attire® to additional solidify its place as an iconic premium model.

Shade Consolation®:

Consolation Colours® will debut Unfold Good Vibes which radiates colour, consolation, and positivity to reinforce its place as a way of life model within the Firm’s portfolio.

The brand new marketing campaign will probably be introduced by means of an interactive commerce sales space in the present day at Impressions Expo, the main commerce present within the adorned attire area, adopted by the discharge of a spotlight movie, social media advertising, show promoting, and a renewed digital expertise on the web site and social. platform.

About Gildan

Gildan is an on a regular basis fundamental attire producer that markets its merchandise in North America, Europe, Asia Pacific, and Latin America, throughout the Firm’s robust portfolio of manufacturers, together with Gildan®, American Attire®, Consolation Colours®, GOLDTOE®, Peds®, and underneath the Underneath Armour® model by means of a sock licensing settlement that gives unique distribution rights in the US and Canada. The Firm’s product providing contains activewear, underwear, and socks bought to a lot of clients, together with wholesale distributors, screenprinters or embellishers, in addition to to retailers who promote to clients by means of bodily shops and/or e-commerce platforms, and to model corporations world life-style.

Gildan owns and operates large-scale, vertically built-in manufacturing services primarily situated in Central America, the Caribbean, the US, and Bangladesh. Gildan operates with a robust dedication to industry-leading Environmental, Social, and Governance (ESG) practices all through its provide chain in step with its complete ESG program embedded within the Firm’s long-term enterprise technique. Extra details about the Firm and its ESG practices and initiatives could be discovered at www.gildancorp.com.

Investor Questions:
Elisabeth Hamaoui
Director, Investor Communications
(514) 744-8521
ehamaoui@gildan.com
Media inquiries:
Genevieve Gosselin
Director, World Communications and Company Advertising
(514) 343-8814
ggosselin@gildan.com

Images accompanying this announcement can be found at

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