Gildan Announces Launch of New Positioning and Marketing Campaigns for Gildan®, American Apparel®, and Comfort Colors® brands

MONTREAL, Jan. 20, 2023 (GLOBE NEWSWIRE) — Gildan, a number one attire producer, is happy to announce the discharge of its newest positioning and advertising marketing campaign for Gildan.®American clothes®and Consolation Colour® model, making their debut right now on the Impressions Expo in Lengthy Seaside, California. This modification comes at a time when the manufacturers are rising and increasing their respective world attain, in keeping with Gildan’s Sustainable Development plan.

“We’re happy with the work being executed to revitalize our three core manufacturers offered within the print channel, giving them a brand new look and heightened positioning whereas honoring our robust heritage,” mentioned Chuck Ward, President of Gross sales, Advertising, and Distribution at Gildan. “Utilizing the core strengths of those manufacturers whereas modernizing them permits us to raise our place and distinctive choices within the decorator market, strengthening our manufacturers because the clothes of alternative of their respective classes.”

Guild®:

Guild® will debut Simply Sensible as probably the most logical alternative, a no brainer for decorators to run their enterprise success paying tribute to its identification because the model of alternative for the most effective worth and dependable high quality.

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American clothes®:

American clothes® will debut The 2001 and Solely marketing campaign, spotlighting his authentic timeless AA2001 type and capturing the essence of American Attire® to additional strengthen its place as an iconic premium model.

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The colour of consolation®:

The colour of consolation® will debut Unfold Good Vibes which radiates shade, consolation, and positivity to reinforce its place as a way of life model within the Firm’s portfolio.

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The brand new marketing campaign will probably be introduced by way of an interactive commerce sales space right now at Impressions Expo, the main commerce present within the embellished attire house, adopted by the discharge of a spotlight movie, social media advertising, show promoting, and a renewed digital expertise on the web site and social. platform.

Ain opposition to Gildan

Gildan is a number one producer of on a regular basis fundamental clothes that markets its merchandise in North America, Europe, Asia Pacific, and Latin America, inside the Firm’s robust portfolio of manufacturers, together with Gildan.®American clothes®The colour of consolation®GOLDEN®USM®and underneath Armor® model by way of a sock license settlement offering unique distribution rights in america and Canada. The Firm’s product providing consists of activewear, underwear, and socks offered to a lot of prospects, together with wholesale distributors, screenprinters or embellishers, in addition to to retailers who promote to prospects by way of bodily shops and/or e-commerce platforms, and to model firms world way of life.

Gildan owns and operates large-scale, vertically built-in manufacturing amenities primarily positioned in Central America, the Caribbean, america, and Bangladesh. Gildan operates with a powerful dedication to industry-leading Environmental, Social, and Governance (ESG) practices all through its provide chain in keeping with its complete ESG program embedded within the Firm’s long-term enterprise technique. Extra details about the Firm and its ESG practices and initiatives might be discovered at www.gildancorp.com.

Investor Questions:
Elisabeth Hamaoui
Director, Investor Communications
(514) 744-8521
ehamaoui@gildan.com
Media inquiries:
Genevieve Gosselin
Director, International Communications and Company Advertising
(514) 343-8814
ggosselin@gildan.com

Photographs accompanying this announcement can be found at
https://www.globenewswire.com/NewsRoom/AttachmentNg/ef90abd2-7207-42e2-82ba-23c646761ba9
https://www.globenewswire.com/NewsRoom/AttachmentNg/943a6017-cf6f-4c58-a77a-7408b5adfc56
https://www.globenewswire.com/NewsRoom/AttachmentNg/405cbc8a-2207-43a9-8902-771f0e643905
https://www.globenewswire.com/NewsRoom/AttachmentNg/2162af2b-1146-4df7-9123-2479ce46ec8d



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