Gildan Publicizes Launch of New Positioning and Advertising Campaigns for Gildan®, American Attire®, and Consolation Colours® Manufacturers

Gildan Announces Launch of New Positioning and Marketing Campaigns for Gildan®, American Apparel®, and Comfort Colors® brands

MONTREAL, Jan. 20, 2023 (GLOBE NEWSWIRE) — Gildan, a number one attire producer, is happy to announce the discharge of its newest positioning and advertising marketing campaign for Gildan.

®

American clothes

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and Consolation Colour

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model, making their debut right now on the Impressions Expo in Lengthy Seashore, California. This transformation comes at a time when the manufacturers are rising and increasing their respective international attain, in step with Gildan’s Sustainable Progress plan.

“We’re happy with the work being finished to revitalize our three core manufacturers bought within the print channel, giving them a brand new look and heightened positioning whereas honoring our robust heritage,” mentioned Chuck Ward, President of Gross sales, Advertising, and Distribution at Gildan. “Utilizing the core strengths of those manufacturers whereas modernizing them permits us to raise our place and distinctive choices within the decorator market, strengthening our manufacturers because the clothes of alternative of their respective classes.”

Guild

®

:

Guild

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will debut

Simply Sensible

as essentially the most logical alternative, a no brainer for decorators to run their enterprise success paying tribute to its identification because the model of alternative for the most effective worth and dependable high quality.


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American clothes

®

:

American clothes

®

will debut

The 2001 and Solely

marketing campaign, spotlighting his authentic timeless AA2001 type and capturing the essence of American Attire

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to additional strengthen its place as an iconic premium model.

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The colour of consolation

®

:

The colour of consolation

®

will debut

Unfold Good Vibes

which radiates coloration, consolation, and positivity to reinforce its place as a life-style model within the Firm’s portfolio.

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The brand new marketing campaign shall be introduced via an interactive commerce sales space right now at Impressions Expo, the main commerce present within the embellished attire area, adopted by the discharge of a spotlight movie, social media advertising, show promoting, and a renewed digital expertise on the web site and social. platform.

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in opposition to Gildan

Gildan is a number one producer of on a regular basis primary clothes that markets its merchandise in North America, Europe, Asia Pacific, and Latin America, inside a powerful portfolio of Firm-owned manufacturers, together with Gildan.

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American clothes

®

The colour of consolation

®

GOLDEN

®

USM

®

and below Armor

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model via a sock license settlement offering unique distribution rights in the USA and Canada. The Firm’s product providing consists of activewear, underwear, and socks bought to a lot of prospects, together with wholesale distributors, screenprinters or embellishers, in addition to to retailers who promote to prospects via bodily shops and/or e-commerce platforms, and to model corporations international life-style.

Gildan owns and operates large-scale, vertically built-in manufacturing services primarily positioned in Central America, the Caribbean, the USA, and Bangladesh. Gildan operates with a powerful dedication to industry-leading Environmental, Social, and Governance (ESG) practices all through its provide chain in step with its complete ESG program embedded within the Firm’s long-term enterprise technique. Extra details about the Firm and its ESG practices and initiatives could be discovered at www.gildancorp.com.

Investor Questions:


Elisabeth Hamaoui

Director, Investor Communications

(514) 744-8521

ehamaoui@gildan.com

Media inquiries:


Genevieve Gosselin

Director, International Communications and Company Advertising

(514) 343-8814

ggosselin@gildan.com

Pictures accompanying this announcement can be found at

https://www.globenewswire.com/NewsRoom/AttachmentNg/ef90abd2-7207-42e2-82ba-23c646761ba9

https://www.globenewswire.com/NewsRoom/AttachmentNg/943a6017-cf6f-4c58-a77a-7408b5adfc56

https://www.globenewswire.com/NewsRoom/AttachmentNg/405cbc8a-2207-43a9-8902-771f0e643905

https://www.globenewswire.com/NewsRoom/AttachmentNg/2162af2b-1146-4df7-9123-2479ce46ec8d

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