Functions & OS Information

Rick Whiting

Inriver, a developer of product data administration software program, has employed Cunningham and a brand new chief gross sales officer because the Swedish-based firm revs up for growth in North America – together with plans to develop its channel presence.


Inriver, a Swedish-based product data administration software program developer, has employed former Datto chief advertising officer Brooke Cunningham as its new CMO as the corporate appears to develop its presence within the US and within the North American channel.

Inriver has additionally employed Brad Habansky, beforehand senior vp of gross sales at ElasticPath, as its new chief gross sales officer.

“It is a very attention-grabbing area. It is new to me, but it surely actually piqued my curiosity as a result of I’ve spent my profession in data-related B2B software program. [product information management] It is an entire special approach,” Cunningham (pictured) stated in an interview with CRN. “And as a marketer, once I began studying extra about this answer and this specific area, I used to be simply blown away by how highly effective that is, particularly for our e-commerce world at present.”


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Inriver, headquartered in Malmo, Sweden, describes its SaaS-based software program as a “digital-first PIM answer” utilized by international B2B advertising and gross sales groups that gives knowledge onboarding, content material creation, product knowledge distribution and e-commerce alternative analysis capabilities.

Product data administration (PIM) purposes are used to gather, set up and enhance all knowledge – together with technical specs, industrial product descriptions and costs – wanted to market and promote merchandise via varied gross sales and distribution channels.

Inriver, with US headquarters in Chicago, has 700 clients and the corporate has recorded 125 % progress in present accounts during the last yr. Throughout that point, it additionally added a dozen new clients with annual revenues of greater than $1 billion within the industrial manufacturing, model manufacturing and retail sectors.

“We’re very robust in EMEA and rising in North America,” Cunningham stated, talking from his Malmo headquarters late final week. “And that is a part of the chance that I see for myself as chief advertising officer. To actually assist construct that growth, to be a part of this progress via the associate ecosystem in addition to promoting on to customers.

Cunningham began working at Inriver part-time in December and full-time earlier this month. He’s answerable for the corporate’s built-in advertising technique and implementation, together with advertising communications, digital advertising, demand era, aggressive intelligence, and discipline advertising with companions, amongst different duties.

He was beforehand the chief advertising officer at Datto, a managed service supplier know-how firm. He began working there in January 2022 and stayed till September after Datto was acquired for $6.2 billion by rival Kaseya in June.

Cunningham is a part of Datto’s govt group, “and you’ll think about that there should not be a task for each govt” and Kaseya, he stated. He continues to assist with the transition, together with serving to set up the DattoCon occasion in September and integrating the corporate’s gross sales operations. “And it is a good time for me to come back right here and be a part of Inriver.”

Previous to becoming a member of Datto Cunningham was the lead channel govt at knowledge remark and safety firm Splunk for almost six years, managing many points and bolting the corporate’s channel operations first as regional vp of worldwide associate applications, advertising and operations, then as regional vp of selling and expertise international companions.

Previous to his time at Splunk Cunningham held associate advertising jobs at Qlik, CA Applied sciences, SAP and Enterprise Objects.

His introduction to Inriver, actually, got here from his time at SAP the place he labored with Niels Stenfeldt, who was made CEO of Inriver efficient September 1. “Neils was the GM of the enterprise unit at SAP once I was the worldwide senior director of associate advertising on the time. So, I acquired a name from Niels when he was about to usher in a brand new advertising officer,” Cunningham stated.

Inriver stated the hiring of Cunningham as CMO and Habansky as chief gross sales officer is a transfer to strengthen the corporate’s govt suite because it continues to develop globally and pursue progress within the US.

Habansky will oversee the corporate’s direct gross sales operations. As senior vp of gross sales at ElasticPath, he leads the corporate’s gross sales, options engineering and associate features. His 25 years of expertise embrace administration posts at Oracle, Salesforce and Commercetools.

“We’re very excited to have Brooke and Brad be a part of the inriver group,” Stenfeldt stated in a press release saying the appointment. “Attracting confirmed senior expertise like theirs validates the well being of the PIM area basically and particularly that Inriver has probably the most differentiated options in the marketplace, particularly for mid- to large-sized corporations. We stay up for re-accelerating the market to assist our extremely engaged clients, as properly obtain a brand new group.

“We actually see a possibility to develop [in North America]That is why – in our advertising technique and plan – I’ll rent new expertise for the advertising group in North America,” stated Cunningham. “We have added new members to the companions and gross sales group.”

Inriver has some 350 know-how, system integrator and syndication companions, the latter together with retailers and on-line marketplaces that Inriver B2B clients use to succeed in their finish customers. System integrator companions embrace Accenture, Cognizant and Capgemini whereas North American answer supplier companions embrace EPAM Programs, Perficient and Shift7.

Inriver’s associate group is overseen by Gauri Chawla, senior vp of worldwide companions and alliances. Cunningham, who will oversee associate advertising actions in his new job, stated Inriver is recruiting further companions in North America as a part of its growth.

“We’ve a powerful community of companions and that was a giant a part of what drew me right here,” he says.

Whereas Cunningham declined to reveal the break up between direct gross sales and the Inriver channel, he stated companions “make up a good portion of our orders.”

The corporate can also be targeted on increasing integration and certification with main know-how companions. Inriver, for instance, is Business Cloud Licensed by SAP, permitting clients to make use of the Inriver PIM software of their SAP Commerce Cloud setting. Expertise alliance companions comparable to SAP and Salesforce additionally performed a serious function in bringing Inriver into its buyer group, Cunningham stated.

    Learn About Rick Whiting

Rick Whiting

Rick Whiting has been with CRN since 2006 and is at present the options/particular tasks editor. Whiting manages a number of of CRN’s signature annual editorial tasks together with Head of Channel, Companion Program Information, Large Information 100, Rising Vendor, Tech Innovator and Product of the 12 months. He additionally covers Large Information beats for CRN. He will be reached at

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