Kettering College has named Jennifer Umberger as its new Vice President of Advertising and Communications (VPMC), efficient February 1.
With greater than twenty years of selling and communications expertise, Umberger involves Kettering from Commonwealth College of Pennsylvania (previously Bloomsburg College of Pennsylvania), the place he served as Affiliate Vice President of Advertising and Communications and Chief Advertising and Communications Officer. In that position, he oversees government communications, enrollment advertising and marketing, college advertising and marketing and model administration, strategic communications and media relations, in addition to sports activities communications and advertising and marketing. He’s additionally a strategic lead within the partnership with the Pennsylvania State System of Greater Schooling.
“We’re excited concerning the expertise and expertise Jennifer brings to the College,” mentioned Kettering College President Dr. Robert McMahan. “He has established a confirmed monitor document as a artistic and efficient marketer and communicator. However he additionally brings us deep management expertise in greater training that may add considerably to our management staff. I look ahead to working with him to rework our advertising and marketing technique and our communication and, in doing so, successfully talk to the world what a tremendous and life-changing establishment Kettering actually is.
Beneath Umberger’s management, Commonwealth’s digital and print advertising and marketing supplies obtained a number of CUPPIE Awards from School & College Public Relations and Related Professionals (CUPRAP), a regional group of communications professionals from schools, universities and unbiased colleges. Umberger’s expertise additionally contains advertising and marketing and communications within the business actual property sector.
Because the College’s chief advertising and marketing and communications officer, Umberger will lead the event and implementation of Kettering College’s advertising and marketing and communications technique to advertise the establishment, enhance visibility and assist Kettering’s mission, imaginative and prescient, and Pillars of Success. He will even oversee all advertising and marketing, promoting and communications efforts designed to draw high college students, inspire alumni and donors and recruit high-quality college and employees.
“I’m impressed by Kettering’s strategic focus, aligning lecturers, cooperative experiences and co-curricular engagement in a method that uniquely speaks to the worth of upper training and the return on funding that college students can anticipate,” she mentioned. “It’s a privilege to steward the story of Kettering College.”
Umberger earned a Bachelor’s diploma in Historical past with a Mass Communication Focus and a Public Relations Emphasis from Albion School and a Grasp of Enterprise Administration from Augsburg College.
He’s a member of the American Advertising Affiliation and a board member and co-chair of the convention and program committee for CUPRAP. He has introduced at conferences and others on advertising and marketing, public relations and philanthropy. Umberger additionally serves on the Board of the Nationwide Housing Company for the Alpha Xi Delta ladies’s fraternity.
Interim VPMC Betsy Homsher will step down from her interim appointment and proceed her duties as Particular Assistant to the President.