Hoorae Media has appointed Monique Francis as its new head of promoting. Francis might be chargeable for dealing with the advertising technique and operations for Hoorae and its banners (Hoorae Movie & TV, Raedio and ColorCreative).
He’ll work intently with the manager management workforce and report on to CEO Issa Rae and chief of employees Kaylin Cotton.
“I am excited to have Monique be part of the Hoorae workforce as we strengthen our footprint within the advertising and model providers area,” mentioned Rae. “He’s the passionate thinker and bold chief we have to construct this arm. Come see about him!”
“I’ve plenty of respect for what Issa and the workforce at Hoorae are doing, and I am excited to hitch them on this position,” added Francis. “It is a privilege to carry my expertise working on the intersection of leisure, branding and advertising to assist Hoorae’s model portfolio and develop its footprint within the advertising world.”
Earlier than becoming a member of Rae’s media firm, Francis was a consumer strategist in UTA’s MediaLink leisure and tradition division. As well as, he has over 10 years of expertise creating model methods, built-in advertising campaigns, content material and social influence initiatives for organizations equivalent to Constellation Manufacturers, Alzheimer’s Affiliation, JP Morgan Chase, Wilson Sporting Items, The Coca-Cola Firm and BODYARMOR. , amongst others. He’s additionally the pinnacle of content material and social influence government at CAA Model Consulting.
Francis is a founding member of the Social Change Fund, which helps organizations working to dismantle systemic racism, empower communities of shade and construct simply, truthful societies. He serves as an advisor to the social change app, COMMUNITYx, which goals to assist folks connect with causes and take motion. He’s additionally on the Trade Advisory Board for the Latino Movie Institute. Francis is a graduate of the College of Pennsylvania.