There is a new child on the block in relation to the most well liked shiny object within the tech world of 2023, and I anticipate it to vary how we use Synthetic Intelligence in our private {and professional} lives. It is referred to as ChatGPT and if you have not heard of it, then go forward and find out how this progressive software can enhance your actual property enterprise.

ChatGPT is a game-changing answer to enhance your advertising and marketing and enterprise strategy with highly effective instinct, quick outcomes, and seemingly countless methods you should use it to your benefit. ChatGPT is a generative AI chat software that has the flexibility to reply broad questions in pure language that can be utilized for a lot of of your advertising and marketing wants.

Are you struggling to search out the correct phrases for a brand new itemizing? ChatGPT can generate itemizing descriptions that shall be seen in seconds.

Do you want assist with Instagram copy or headlines? ChatGPT can present inventive and interesting content material that can construct group and enhance engagement. (It may give you an inventory of trending hashtags, too.)

Are you brief on time and struggling to jot down a script for a video? ChatGPT can generate distinctive unique content material for you on virtually any subject on Earth.

The important thing to maximizing your outcomes with ChatGPT is one factor and that’s utilizing the correct information. A immediate is a chunk of textual content or query that serves as enter to a machine studying mannequin. A great immediate ought to embrace a noun, an adjective, and a verb to create an fascinating output. It must also be clear, concise, and inventive (the three Cs), and supply sufficient context for the mannequin to generate helpful responses.

Three Fundamental Prompts for ChatGPT That Each Agent Ought to Know

By mastering these fundamentals, you’ll make the most of ChatGPT and create content material 10X sooner:

1. Write a minimum of three to seven phrases. This can give the AI ​​a transparent context. The immediate for an Instagram caption seems one thing like this:

Write a caption for my Instagram publish a couple of new 3BD townhome I am itemizing on the market. I have to make the home luxurious and approachable.

#DYK ChatGPT will write an inventory of hashtags for you too? (After you give the immediate above, write, “I would like an inventory of related hashtags.”)

2. Use some adjectives and be particular. This can infuse emotions into the output. This is an instance of how one can ask ChatGPT to jot down an inventory description:

“Write my itemizing description for my stunning new itemizing at 1212 Coldwell Banker Manner. It is 5BD, 3Bath with a spacious household room. It must be upbeat, enjoyable, and NOT salesy. The home has a kitchen that can make you’re feeling like a connoisseur chef. Description can solely be 1000 characters.”

#DYK are you able to instruct ChatGPT to restrict the variety of characters to conform along with your MLS necessities?

3. Enter the identify of the artist or creator. If you enter this info in a immediate, ChatGPT will mimic the model of that artist or creator. For instance, you’ll be able to do that when utilizing ChatGPT to jot down ccccccshort or lengthy video scripts:

“I have to create a video script for an Instagram reel a couple of present situation with actual property patrons. I would like the video to have the appear and feel of Property Brothers. It must be reassuring, and the viewers must really feel empowered after watching the video. (Or, “Create this video script like that from the Oprah Winfrey present.”)

#DYK are you able to ask ChatGPT to jot down a video script within the model of your favourite information character? You may be stunned how correct it’s.

Bonus Professional Tip: ChatGPT can assist you discover new methods to market your record. For instance, attempt utilizing the next enter immediate: “I am attempting to promote a brand new 5BD, 4 Bathtub apartment exterior of NYC. What could be the easiest way to make use of focused advertising and marketing to get individuals focused on my itemizing?”

ChatGPT is designed for human-like communication. So, if you happen to discuss such as you would a colleague or a advertising and marketing strategist, it would reply accordingly. This may be particularly useful in relation to brainstorming new advertising and marketing concepts or methods.

Lastly, do not forget that the aim of all of your advertising and marketing must be to attach, NOT to promote. By connecting with individuals and NOT simply promoting to them, you’ll really promote extra.

Drew Thompson is the New York Metro subject advertising and marketing supervisor for Coldwell Banker Realty.

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