Reliance is reportedly seeking to disrupt the reside sports activities streaming market. After streaming the FIFA World Cup totally free on the JioCinema app final yr, the telco plans to stream the upcoming season of the Indian Premier League (IPL) reside. largest within the nation, as reported by The Hindu Businessline.
In 2022, Reliance’s Viacom18 purchased the digital media rights of the IPL season 2023 to 2027 for a sum of Rs 23,758 crore.
JioCinema introduced all of the matches of the FIFA World Cup reside because the digital rights of the soccer match had been dealt with by Viacom18. Subsequently, the match was broadcasted on the app, in addition to on TV channels resembling Sports18 and Sports18 HD.
Now the report, citing sources, says that Viacom18 is exploring a number of methods to hold out its plan to disrupt the reside sports activities market. The report additionally added that Reliance could supply free merchandise to nook market segments.
Viacom18 is reportedly planning to telecast IPL free-to-air in regional languages. Whereas Jio telecom prospects can entry the reside stream totally free, rival providers may entry it with JioCinema login. The corporate reportedly has a service checklist of 60 million dishless properties beneath its belt.
Nonetheless, the corporate will proceed to supply subscription plans and packages to offer a greater expertise for many who need the identical.