MIAMI–(BUSINESS WIRE)–Sensedia, a world chief in delivering API options for firms embracing a extra digital, related, and open technique, right this moment introduced that Lisa Arthur has joined the corporate as Chief Advertising and marketing Officer. Arthur brings quite a lot of advertising management abilities from Fortune 50 startups. He has develop into an trade useful resource and knowledgeable in advertising, advertising expertise, data-driven advertising, and buyer expertise, and authoring. Large Knowledge Advertising and marketing: Easy methods to Have interaction Prospects to Drive Extra Worth. Earlier than becoming a member of the management group, he was a advertising advisor for Sensedia for 18 months.
“Lisa brings confirmed expertise via her advisory work with AI-based start-ups and fast-growing worldwide manufacturers resembling Sensedia and has held earlier CMO roles with Akamai, Teradata/Aprimo and Relativity, making her the best advertising chief to assist the corporate’s progress. and success as we increase our buyer base to North America. His perception in expertise advertising and 30+ years of senior management expertise is what we have to proceed our customer-driven progress,” stated Marcilio Oliveira, Founder and CEO of Sensedia. of Progress. “We’re delighted to welcome him to Sensedia’s C-suite.”
Arthur will work with Oliveira and different senior group members to develop methods to ship the corporate’s imaginative and prescient for top and environment friendly progress with an expanded world footprint for years to come back. “Sensedia is a acknowledged chief in technique and API options, and their clients are delighted with the worth and ease of digital integrations. I am thrilled to guide our world advertising efforts as we assist purchasers in North America develop into extra digitally open, agile.” and related,” stated Arthur. “Our progress potential is great, and I am excited to see what the longer term holds for the group and its clients.”
Sensedia leads fashionable integration by supporting firms to develop into extra digital, related and open via expertise platforms and experience in APIs and Microservices. Modern firms depend on Sensedia as their accomplice in API Administration, Microservices, Service-Mesh, Open Banking and Insurance coverage. Sensedia helps API methods to assist companies rapidly allow legacy integration, carry digital services to market quicker, unify channels, allow accomplice ecosystems, and create fashionable multi-cloud/hybrid architectures. Sensedia was lately acknowledged as a Chief by Forrester Analysis within the lately revealed report “The Forrester Wave ™: API Administration Options, Q3 2022. Extra at Sensedia.com.