The Georgia Training Development Council (GEAC) acknowledged Amy Hancock, assistant director of promoting and communications at South Georgia State Faculty, for particular person achievement and excellence in advertising and marketing and communications.

GEAC is a statewide group for these in private and non-private schools and universities who work within the development of schooling, together with the world of ​​alumni, growth, publication, and communication. Hancock was nominated for the award by Jimmy Harper, SGSC’s vp of enrollment administration and data expertise. He obtained the award at GEAC’s 2022 fall convention in Savannah. The GEAC awards are supposed to honor larger schooling professionals in Georgia who’ve distinguished themselves of their respective fields. In making its choice, the GEAC Awards Committee seems to be for constant service and particular examples of excellent efficiency and dedication.

As famous in her nomination, Hancock has labored in persevering with schooling, growth and presently leads advertising and marketing and communications at SGSC. His day-to-day work prolonged to enrollment administration, and he gained first-hand data within the area of admissions and recruitment. Amongst her duties, she creates printed supplies for recruitment and enrollment campaigns and designs for social media along with day by day posting on the faculty’s official social media channels. This function positioned him within the lead of a web site redesign targeted on an improved customer expertise and instruments to fulfill the wants of present and potential college students, in addition to staff and group members.

“When beginning the method to revamp our web site, Amy willingly took the lead and began placing plans in movement to maneuver the undertaking ahead,” mentioned Harper. “He checked out it by the lens of creating a website visually interesting with a design that can be simple to navigate. When he labored with web site vendor, Third Wave Digital, on the redesign, the sitemap was developed to incorporate objects that had been already a part of the design however with a brand new look, in addition to progressive objects corresponding to pupil and college gates. / gateway employees for ease of navigation. The gateway web page is well accessible from the homepage of the web site, and the format creates a format to make use of one click on to get to the pages and websites which can be generally used for every group. Moreover, particular particulars are given to align the web site with South Georgia State Faculty’s mission, imaginative and prescient and values, and its “Shifting Ahead” strategic plan.

Particularly vital is that the preliminary statistics of the web site redesign launched in July 2022 present a 34% enhance in web page views and a 36% lower within the bounce charge, which signifies that extra guests are navigating away from the location after seeing only one web page that permits them. to seek out out extra about our establishment. The location has been adopted and can proceed to be developed to fulfill the wants of scholars, staff, and guests. The newly redesigned website might be discovered at www.sgsc.edu.



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