Doha: The advertising platform for agricultural produce supplied by the Ministry of Municipalities to native farms helps promote 58,500 tons of greens by 2022.
The advertising program ‘Qatar Farms’ and Mahaseel recorded the best gross sales once they offered 20,000 tonnes of greens every, final 12 months.
The vegetable market additionally contributed loads in promoting greater than 14,500 tons of greens in 2022. As a lot as 4,000 tons of agricultural merchandise have been offered within the ‘Premium Merchandise’ program.
This is available in a report launched by the Ministry of Municipalities on the achievements of the Division of Agriculture in 2022.
The advertising platform for agricultural merchandise supplied by the Division of Agriculture within the Ministry to native farms consists of 5 vegetable markets (yards for promoting agricultural merchandise), two packages in main business shops and Mahaseel for Advertising and marketing and Agri. Service Firm.
The advertising program goals to show an affordable value to native farmers for his or her funding and exhausting work, permitting them to supply their produce on to customers.
Good outcomes additionally encourage native farms to extend their manufacturing by cultivating in free area of their farms and establishing greenhouses. The Director of the Division of Agricultural Affairs on the Ministry of Municipalities, Youssef Khalid Al Khulaifi, has stated that the Division supplies a advertising platform to native farms to promote their merchandise on to customers with out intermediaries.
“The primary advertising platform, Yard for Promoting Agricultural Merchandise, was opened in Al Mazrouah in 2012, which steadily elevated to 5 markets. We carried out an experiment by shifting the seasonal vegetable market of Al Mazrouah to a everlasting facility, guaranteeing its operation all year long,” stated Al Khulaifi .
Al Khulaifi stated that after the profitable expertise of the Al Mazrouh market by way of attracting a lot of customers, the Division prolonged the working hours of the yards in Al Wakrah and Al Khor from three days every week (Thursday, Friday and Saturday) to 7. days every week at the start of this season.
Now three yards (vegetable market), which was opened in November, continues its operation in the course of the week. The remaining two markets in Al Sheehaniya and Al Shamal function on weekends (Thursday to Saturday) solely.
Al Khulaifi stated the Ministry of Municipalities additionally runs the ‘Qatar Farms’ and ‘Premium Merchandise’ packages, which permit native farmers to promote their produce by means of main business shops.
Native farms additionally promote their merchandise by means of the central market, at farm gates and agricultural occasions and festivals organized by the Division of Agriculture.