Tinuiti mentioned it acquired Ampush, a advertising company that focuses on social platforms and offers end-to-end artistic efficiency and buyer acquisition capabilities.
For Tinuiti, which affords efficiency advertising throughout streaming TV, Google, Meta and Amazon, the deal expands its capabilities, to supply social greatest practices, campaigns, artistic and knowledge.
Monetary phrases weren’t disclosed.
“With Tinuiti’s acquisition of Ampush, we’re unlocking a brand new degree of social capabilities for purchasers designed not just for the present panorama, however for long-term success – an end-to-end providing with experience that mixes artistic and totally different touchdown web page applied sciences. and knowledge,” mentioned Tinuiti CEO Zach Morrison. “Not solely are they the correct enterprise match, they’re additionally the correct cultural match that shares the identical values and core philosophy of making worker happiness and establishing an atmosphere that empowers its staff with a tradition of possession.”
Based in 2010, Ampush is predicated in New York with almost 90 staff, with extra presence in San Francisco and distant areas. Ampush’s expertise stack and social capabilities join the correct shoppers with the correct manufacturers.
Jon Oberlander, former CEO of Ampush, will lead Tinuiti’s Social Division as govt VP, social, and report back to Tinuiti’s chief options officer, Obele Brown-West.
“Since our institution in 2010, Ampush has constructed a fame as a best-in-class social company pushed by a tradition of performance-oriented possession and innovation,” mentioned Oberlander. “We consider within the effectiveness of our distinctive method – leveraging expertise and creativity to unravel all the buyer acquisition journey, impressions all through conversion, to drive unprecedented development for our purchasers. Immediately, we’re very excited to carry this method to Tinuiti, mix our gifted crew and supply our purchasers extra highly effective technology-enabled options throughout their complete portfolio.
Tiniuti acquired The Ortega Group in March 2021. It purchased Bliss Level Media in August 2021 to launch its Streaming Plus division.
In 2022, Tinuiti turned PacSun’s paid media company of document and digital company of document for The Trustworthy Co.
