It’s anticipated that in-person occasion attendance is up, search engine analysis runs deep, and unbiased trade specialists achieve traction.

AUSTIN, Texas, January 10, 2023 /PRNewswire/ — TREW Advertisingand GlobalSpec right this moment introduced the discharge of 2023 State of Advertising to Engineers Analysis Report.

Obtain the report now:

TREW Advertising, a strategy-first content material advertising agency serving extremely technical corporations, and GlobalSpec, a data-driven trade advertising options supplier, designed this survey and ensuing report to assist entrepreneurs higher perceive the data wants of technical consumers. The findings within the report will assist information advertising plans and align advertising, gross sales, and c-level management with data-driven insights.

The 2023 State of Advertising to Engineers Analysis Report summarizes the outcomes of a survey of greater than 850 engineers and technical professionals from numerous industries, together with aerospace / protection, automotive, course of know-how, utilities, vitality and pure assets, electronics, medical gear, and extra.

Rising Traits in Advertising to Technical Audiences
This yr’s survey comprises a mixture of questions on fashionable matters to observe tendencies, and new questions that take a deeper dive into shopping for conduct.

A few of the key findings within the analysis report on in-person occasions, search, and trade specialists embody:

  • 55% of engineers plan to attend in-person occasions this yr on the similar price or greater than it did earlier than the pandemic (see pages 27-28 for extra on the explanations for this alteration and the way technical audiences are prioritizing the present).
  • When looking on-line, 43% of engineers filter at the least 5 pages of search outcomes to seek out the data you are on the lookout for (see pages 8-9 for extra on search and advert preferences).
  • 84% of engineers flip to some professional or pundit within the trade to remain updated on tendencies, hear dependable opinions, or consider distributors or merchandise (see pages 21-24 for extra particulars and respondents’ favourite influencers).

Learn the total report for extra data on preferences for media channels, content material, social media, podcasts, and interactions with gross sales:

Attend Webinar – 2023 State of Advertising to Engineers
ignoble Thursday, January 19 in 14:00 ESTCEO and Co-Founding father of TREW Advertising, Wendy Coveytogether with GlobalSpec Content material Advertising Supervisor, CJ Haight, will host a webinar talk about how technical audiences see the trade shift in the direction of on-line and content material advertising, and the way entrepreneurs can adapt their efforts.

Readers can obtain the whole analysis report and register for January 19 webinar achieve perception into learn how to use the information from this examine to create a greater B2B technical advertising program.

Extra particulars about GlobalSpecand its options for industrial entrepreneurs, in

Extra particulars about TREW AdvertisingRobust content material advertising strategy-first portion of the technical firm, in


Supply hyperlink