The Advertising and marketing Arm (TMA) has launched its president, Trina Roffino, to the CEO. In one other excessive stage transfer, Andrew Robinsonwho beforehand held the title of chief govt, was elevated to the brand new function of govt chairman.

Roffino is the third CEO within the company’s 30-year historical past. As president, he oversaw important natural progress. Previous to his appointment as president, Roffino served as TMA’s chief consumer officer. TMA is a part of the Omnicom Promoting Collective, a division of the Omnicom Group that includes a portfolio of built-in creative-first entrepreneurial advertising and marketing businesses.

“Throughout his tenure as president, Trina has been instrumental in reworking TMA from a transactional company identified for sports activities advertising and marketing and promotion to a enterprise accomplice steeped in inventive technique and execution throughout all shopper ardour factors,” stated Robinson in an announcement. “You possibly can see it within the new purchasers we’ve got attracted and the multi-platform work we’re delivering all through our enterprise. Selling him to CEO not solely acknowledges his contribution, however TMA’s place to construct this momentum.

Andrew Robinson, former CEO of TMA, has been elevated to the brand new function of govt chairman.

Robinson has held the place of CEO since 2019, steering TMA efficiently by way of the pandemic and crystallizing dedication to creativity and cultural resonance. As govt chairman, he’ll deal with consumer relations, company tradition and expertise growth.

The 2 executives have labored carefully collectively since 2000 after they held positions at Millsport, a sports activities company that later merged with TMA in 2004.

“The rising recognition of TMA’s inventive energy and cultural experience is a testomony to Andrew and Trina’s management. Andrew’s focus has saved creativity and tradition on the heart of what TMA does, and Trina has taken that focus to the subsequent stage by growing TMA’s capabilities. You possibly can see it at award-winning experiential work and important campaigns that the company has delivered for a variety of purchasers,” stated James Fenton, CEO of The Omnicom Promoting Collective in an announcement.



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