Balsan Brings Important Advertising Expertise and a Report a track of Income Progress

Efficient now, Balsan will report back to Vericity’s Chief Government Officer, James E. Hohmann and oversee all features of the Firm’s advertising and marketing efforts. As a confirmed Direct-to-Shopper marketer with vital demand technology and model administration expertise, he’ll play an essential and strategic function in accelerating Vericity’s future development plans.

As CMO, Balsan might be answerable for main a completely built-in advertising and marketing technique for eFinancial and Constancy Life companies. Balsan might be answerable for advancing digital advertising and marketing capabilities whereas overseeing natural and search engine advertising and marketing, paid media, lead technology, strategic partnerships, and on-line gross sales for the Firm’s patented life insurance coverage choices. He can even play an integral function in Vericity’s company technique, operational planning, and aggressive intelligence to create a seamless buyer expertise.

“As a Firm, we now have established a powerful basis to serve customers and are able to broaden our scale,” he mentioned James E. Hohmann, Chief Government Officer. “Laura has enabled a forward-thinking path for our firm for a few years, and we all know Melissa will proceed to construct on this path. Her confirmed monitor document of delivering various advertising and marketing methods and sustainable development is what we have to drive the trajectory our present development.

Balsan involves the corporate from GoHealth the place he served as Chief Advertising Officer. She beforehand served as CMO for Sturdiness Guarantee Service and has held advertising and marketing management positions in direct-to-consumer companies together with Perdoceo Training Company and CareerBuilder.com.

“I’m excited to hitch a Firm with such a profitable historical past and essential mission,” mentioned Balsan. “These are thrilling occasions for the group and my aim is to carry a recent perspective to construct on a stable basis, whereas persevering with to innovate in methods that can make sure the enterprise meets the ever-evolving shopper wants.”

Laura Zimmerman will help within the transition and can retire in April 2023. Zimmerman, who has been with the Firm since February 2016, will proceed to serve on Vericity’s Board of Administrators.

“Though it was a bittersweet and emotional expertise for me, I could not be extra excited to rent Melissa. Along with her expertise and expertise, the Firm might be in good arms for years to come back,” mentioned Zimmerman.

Please be current Adrian School in Adrian, Michigan the place he earned his BBA in Advertising. She is going to function primarily out of our Firm Chicago workplace

relating to Vericity

Vericity, Inc. (Nasdaq: VERY), by means of its subsidiaries, Loyalty Life Affiliation and eFinancial, LLC, is a pacesetter in direct-to-consumer life insurance coverage options. As an innovator in product design and distribution, the corporate makes life insurance coverage reasonably priced and accessible to middle-market customers. With a nationwide name middle, digital and digital gross sales and underwriting processes, quick coverage issuance, and an emphasis on non-medically written merchandise on the level of sale, it is simpler for purchasers to get the protection they want at a value they will afford. For extra data, go to www.vericity.com.

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John BuchananBasic Counsel

Vericity, Inc.

[email protected]

Supply: Vericity, Inc.



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