VIA Institute on Character

“In a world targeted on private issues and shortcomings, the power of character helps us activate what’s finest for us, scale back struggling and improve our well-being. It’s an honor to hitch the VIA group in serving to folks all over the world establish and specific what’s finest for us on them,” mentioned Kellie Cummings.

VIA Institute on Character (VIA®) as we speak introduced that Kellie Cummings has been named as its first vice chairman of selling. On this function, Cummings will oversee model technique, relationships with enterprise companions, and omnichannel advertising communications. He’ll lead a proficient group of selling and analytics consultants who’ve a ardour for bettering human well-being by harnessing the facility of character.

As an award-winning model advertising and communications skilled who has suggested senior executives, Fortune 500 manufacturers, and The US White Home, Cummings brings worthwhile expertise to the VIA group. His deep love for the power of character took root on the College of Pennsylvania the place he earned a Grasp’s diploma in Utilized Optimistic Psychology, a subject of science that focuses on human power. A wise combine of selling and coaching within the science of human improvement makes Cummings the best government to hitch VIA because it expands its international management.

“I’m very excited to welcome Kellie Cummings to the VIA household. She has a uncommon mixture of excellence in advertising, communications, and branding whereas really understanding how you can assist folks construct higher lives for themselves and others. Her expertise from the Grasp’s in Utilized Optimistic program Psychology, management coaching, and sensible software by way of teaching could have a profound optimistic influence on VIA and everybody she interacts with,” mentioned VIA CEO Dr. Jeffrey Levy.

Character strengths are optimistic components of character which can be vital to assist folks develop, corresponding to hope, curiosity and teamwork. Cummings believes that finding out these traits—and the science of well-being—has led her to guide a extra fulfilling life. He hopes that sharing his private {and professional} work with power will encourage others to use their power to expertise extra happiness and life satisfaction.

“In a world targeted on private issues and shortcomings, character strengths present an vital language for activating what’s finest in us. These excellent character traits reveal our greatest qualities—and due to them the vitality character strengths give we’re highly effective levers to scale back struggling and enhance our well-being. It’s an honor to hitch the group at VIA and I stay up for serving to extra folks all over the world be taught to establish and specific what’s finest in themselves,” mentioned Cummings.

All through his 25-year profession, Cummings has suggested executives and organizational groups as a administration and communications marketing consultant and taught at Johns Hopkins College’s Grasp of Arts in Communication program. In 2008, Cummings received the Platinum MarCom award for his communications management throughout the monetary disaster and in 2011 he grew to become accredited with the Worldwide Affiliation of Enterprise Communicators (IABC).

In 2022, he grew to become a Fellow with the Venture on Optimistic Management by way of the College of Louisville School of Enterprise, the place he created workshops to assist folks strengthen their capability for optimistic management by cultivating value-based relationships. This system, Anchor Relationships TM is so efficient that 92% of individuals say they’re doubtless or very prone to advocate it to their pals.

His writing has appeared in The Washington Publish, Huffington Publish, Affiliation for Expertise Growth (ATD) and Moral Company, amongst others. He’s a Phi Beta Kappa graduate of Trinity College in Washington, DC.

Cummings’ high character strengths are love, gratitude and perspective. Uncover your distinctive character strengths by taking the free VIA Survey at

In regards to the VIA® Institute on Character

Based as a non-profit group in 2001, the VIA Institute on Character (VIA) is devoted to bringing the science of the facility of character to the world to assist folks and communities thrive. VIA creates and validates character surveys; assist character science analysis; and develop sensible strength-based instruments for people and professionals, corresponding to therapists, managers and educators. The free VIA Character Strengths Survey has been taken greater than 25 million occasions by folks in 195 nations who wish to be taught and apply their finest qualities to enhance their lives. Uncover your distinctive strengths at


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