Williams, a Northwest-based status automotive retailer, has received a Nationwide Advertising and marketing Award at this yr’s BMW Retailer of the Yr awards.

The coveted accolade was shared by Michelle Roberts, Advertising and marketing Director of BMW Group UK with TV and radio stars, Alan Carr and Edith Bowman, at a glittering nationwide awards ceremony for BMW retailers from throughout the UK, at ACC Liverpool.

The workforce of six, led by Chris Woods, Advertising and marketing Supervisor Group of Williams, is understood for one of the best in school digital and social media presence, the strategic use of social influencers to enhance merchandise and help in key occasions and a dynamic strategy to advertising and marketing. Made up of specialists in marketing campaign administration, direct advertising and marketing, digital, social media, and public relations, the workforce landed the extremely sought-after nationwide advertising and marketing award which is the top within the calendar of the 135 BMW retail community within the UK.

Woods mentioned, “In a sector as aggressive as premium model automotive retail, it’s vital that we’re on the high of our sport when exploring channels to achieve our viewers and that creativity is central when delivering our advertising and marketing technique. Recognition by the judges is a real reflection of our ardour class main workforce and work laborious to constantly create built-in campaigns.

Commenting on profitable the celebrated award, Managing Director of Williams, Man Adams, mentioned, “We’re delighted to have received this sought-after award which is a real reflection of the laborious work and dedication of our advertising and marketing workforce. To be acknowledged as one of the best within the nation is a improbable and well-deserved accolade. actually price it.”

In a stellar yr for Williams targeted on innovation and collaboration. Securing a main location at The Manchester Artwork Truthful to show the all-electric BMW i7 and punctiliously chosen 8 X Jeff Koons 8 pop artwork vehicles, making a dynamic activation at Carfest North, and underlining the family-friendly options of our BMW i vary, via an influencer collaboration , the important thing highlights of the year-long marketing campaign.

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